How Nike, StockX and GOAT Changed Foot Locker’s Business | Digireview

Foot Locker dominates the physical footwear category as the largest footwear retailer in the world. The 2,900 stores worldwide include several brands, including Lady Foot Locker, Kids Foot Locker, Eastbay, Sidestep and Champs Sports.

However, since 2015, digital sneaker stores have grown rapidly with the establishment of online marketplaces such as StockX and GOAT. New brick-and-mortar streetwear stores such as Flight Club and Stadium Goods have also entered the market.

The sneaker business experienced unprecedented growth in 2020 and is expected to reach $120 billion by 2026, according to research firm Statista. Cowen and Company called sneakers an “alternative asset class” this year. But sneaker bots have devastated the industry and are an additional challenge to Foot Locker’s operations.

Watch the video above to learn more about Foot Locker’s operations.

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