StockX partners with 9 Coachella artists for exclusive merch | Digireview

As festivals resume their regularly scheduled schedules, Coachella is making up for lost time with a top-notch merchandise drop. Facilitated by StockX, nine different Coachella artists are paired with nine different designers to create exclusive capsule collections.

Stock on merch – The list of musicians for StockX’s Coachella collection includes Peggy Gou, Vince Staples, Snoh ​​Alegra, Cuco, 88 Rising, Slowthai, Griselda, Maxo Kream, and JID. The designers represent Emotionally Unavailable, Melody Ehsani, Ambush, Supervsn & Loso, Brownstone, Chelsea Drugstore, Bricks & Wood, Carrots and Babylon.

Each artist gets their own capsule, with offerings across the board, including over 30 limited-edition t-shirts, trucker hats, hoodies, long-sleeved shirts and jackets. You don’t really have to go to Coachella to buy – in fact StockX is the only place to buy the exclusive merch.

Essentially concert merchandise, the pieces combine the musician’s resemblance with designs relevant to the brand. For example, Cuco’s merch with Chelsea Drugstore has groovy lettering, a psychedelic vibe, and vintage magazine cutouts. The pieces by Snoh ​​Alegra and Melody Ehsani, the only one with the artist’s face, depict Alegra in a dreamy cotton candy light in an effort to stay true to her authenticity.

Peggy Gou and Emotionally Unavailable bond over their Korean roots, drawing on the racing aesthetic and the desert oasis aspect of Coachella. Maxo Kream, his label Persona and Carrots explore Nigerian heritage with illustrations of the flag, a call to end Nigerian police brutality, and a bowl of egusi soup featuring the classic cassava-based culinary vehicle: fufu.

T-Minus Three Days – Each capsule aims to “celebrate the diverse backgrounds and cultures among an impressive roster of creatives,” StockX said in a release. Both the designer and musician were able to connect their heritage and create a capsule that exemplifies that intent.

To show what the combinations have come up with, an art installation takes festival-goers into the world of StockX using designs and materials from the collaborations. While a bowl of egusi soup probably won’t be included, there will be charging stations and site credit giveaways. Finally, StockX and golf brand Malbon present the first Divots in the Desert, a golf invitation, where enthusiasts can participate in activations and purchase exclusive releases.

As for the apparel, each piece will be out April 11 via DropX, StockX’s exclusive product release platform. The festival’s fashion is known for its extravagant boho aesthetic, but three years after a global pandemic, a t-shirt may suffice.

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